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At TKOVR, we don't just broker deals — we build cultural moments. When UTOPIA, the highly anticipated album from Travis Scott, dropped via Epic Records, we knew the creator economy had a role to play in pushing this release to new heights.
This collaboration wasn’t just a campaign — it was a movement. One that connected music and digital influence at the exact moment culture was shifting.
Shoutout to Epic Records for trusting us to power a campaign worthy of UTOPIA.
We teamed up with a curated roster of TikTok and Instagram creators to amplify UTOPIA’s release, blending music, visuals, and storytelling in a way only creators can. The result? Over $40,000 paid directly to creators, with content that drove real engagement and excitement across platforms.
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